As communities are the core group of social media networks, Twitter realizes the need for such a feature. The platform began testing communities last March 2021. It allowed selecting a specific audience for a tweet. In September 2021, the platform started testing communities as an alternate timeline. This was followed by the announcement that it will launch communities at the beginning of 2022. Today, Twitter enables communities for Android users.
Twitter communities to share tweets align to similar interests and topics. They are the counterpart of Facebook groups. Among the few Twitter Communities with open membership are the following:
- Astro Twitter
- Design Twitter
- Fashion Twitter
Twitter enables communities for Android users on 19 January 2022.
Implications for Marketers:
Twitter communities can be a dedicated space to more open discussions within the platform. For marketers, it can open up opportunities to nurture a loyal brand following.