Twitter has been exploring different options for its features and tools. Recently, the platform experimented with changing the appearance of an embedded tweet, unmentioning options, and vibes. Today, Twitter reverses its tweet embed changes.
Embedded tweets are picked content that can be displayed on websites. Just last week, Twitter experimented with showing an embedded tweet as blank. The recent update shows that Twitter reverses its tweet embed changes. It will now show the context shared in text form, providing insights into the content.
Twitter reverses its tweet embed changes on 11 April 2022.
Implications for Marketers:
Twitter reverses its tweet embed changes because it leaves a pothole on referral links. For marketers, rolling back the old approach helps them keep the message on a shared ad or campaign.