Twitter Tests a New Explore Page

Twitter Tests a New Explore Page

Twitter has recently been testing a lot of new features and tools. It is set to give a better user experience before Elon Musk’s takeover. The microblogging platform enabled multi-attachments on tweets, a new ad format, and the vibes status indicator. Today, Twitter tests a new explore page.

Twitter Trending update
Twitter

The founder of Geekout, Matt Navarra, tweets the update. He shows that Twitter is currently experimenting with a TikTok-like display on the explore page. The updated layout has two elements – a “For You” and a “Trending” section.

  • The “For You” feed features full vertical scrolling of personalized tweet content.
  • The “Trending” section shows top trends on the platform that are most popular during the current time.

The new explore page is currently available to a limited number of random users.

Twitter tests a new explore page on 06 Mat 2022.

Implications to Marketers:

Twitter’s new explore page is a great way to give the Twitter nation a choice between a personalized and wider feed display. For marketers, it may provide more insights into the behavior of Twitter users, which can aid in better decision-making.

Reference: https://twitter.com/MattNavarra/status/1522695797099622401

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