Twitter has recently been testing a lot of new features and tools. It is set to give a better user experience before Elon Musk’s takeover. The microblogging platform enabled multi-attachments on tweets, a new ad format, and the vibes status indicator. Today, Twitter tests a new explore page.
The founder of Geekout, Matt Navarra, tweets the update. He shows that Twitter is currently experimenting with a TikTok-like display on the explore page. The updated layout has two elements – a “For You” and a “Trending” section.
- The “For You” feed features full vertical scrolling of personalized tweet content.
- The “Trending” section shows top trends on the platform that are most popular during the current time.
The new explore page is currently available to a limited number of random users.
Twitter tests a new explore page on 06 Mat 2022.
Implications to Marketers:
Twitter’s new explore page is a great way to give the Twitter nation a choice between a personalized and wider feed display. For marketers, it may provide more insights into the behavior of Twitter users, which can aid in better decision-making.