The end of third-party cookies started last May! The implementation of Apple’s IDFA called for a user’s permission to either opt in or opt out to data tracking. As expected, a majority of consumers do not grant permission. In line with the new policy, Twitter has released data prompt explainers. Today, Twitter appoints a new Internal Data Government Committee.
Twitter appoints a new Internal Data Government Committee on 11 November 2021.
Implications for Marketers:
As Twitter appoints a new Internal Data Government Committee, it is taking steps to improve safety and security. For marketers, it means a better way of governing data use and misuse to solidify Twitter ads and campaigns.