This time of pandemic has certainly forced people to reassess the way they interact with one another. Digital interaction has taken the place of face-to-face interactions, and the way that people communicate online has created a whole new set of key trends to look out for.
In line with this, the Twitter UK team compiled key trends and insights in an infographic. This is what they came up with:
Implications for Marketers:
While many of these insights have been expected, Twitter’s findings can help marketers and brands adjust their messages to meet their consumers in the middle. As Twitter is a space for users to freely express their thoughts (i.e. Tweet them), this information could prove useful when it comes to shaping the way a brand communicates with its audience.
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