This time of pandemic has certainly forced people to reassess the way they interact with one another. Digital interaction has taken the place of face-to-face interactions, and the way that people communicate online has created a whole new set of key trends to look out for.
Implications for Marketers:
While many of these insights have been expected, Twitter’s findings can help marketers and brands adjust their messages to meet their consumers in the middle. As Twitter is a space for users to freely express their thoughts (i.e. Tweet them), this information could prove useful when it comes to shaping the way a brand communicates with its audience.