Twitter Publishes Its First Birdseye Report

Twitter has been launching a lot of new features and tools. After selling MoPub to accelerate its product development, the platform also gives insights to optimize the updates. These include the 2022 Marketing Calendar and #RealTalk, the state of brand behavior on Twitter. Today, Twitter publishes its first Birdseye Report.

The Birdseye Report from Twitter features insights about the emerging trends this year. The insights are backed up with Twitter data and 8 of Twitter’s official partners. The industries covered are the following:

  • Alcoholic Beverage
  • Finance
  • Food
  • Health
  • Media and Entertainment
  • Personal Care
  • Sports
  • Tech

Some of the trends in focus are the crypto craze, digital ethics, the future of sports, and mental health. The report also houses demographic insights among Twitter audiences.

Twitter publishes its first Birdseye Report on 19 January 2022.

Implications for Marketers:

Twitter’s Birdseye Report can give clear insights on communication, marketing, and product strategies. For marketers, they can be a powerful guide to boost brand awareness and conversion on Twitter.

Reference: https://business.twitter.com/en/blog/the-birdseye-report.html

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