In 2020, Twitter used to release a monthly marketing calendar. It aims to guide brands and businesses with their strategic plans. The calendar highlights the event for the month, which they can use to boost brand awareness and conversions. Afterward, the platform published a full marketing calendar every year. Today, Twitter publishes its 2022 Marketing Calendar.
Twitter’s 2022 Marketing Calendar can help brands and businesses connect with what’s happening on the platform month per month. As people share big moments and talk about them on Twitter, they can be an opportunity to successfully connect with your target audience via events, occasions, and trends.
The platform publishes a global calendar plus 12 other regional calendars besides that of the United States. The regions included are:
Twitter publishes its 2022 Marketing Calendar on 11 January 2022.
Implications for Marketers:
Twitter’s 2022 Marketing Calendar can be a great way to plan and schedule a marketer’s campaign strategies on the platform. It makes it easier to connect ads and creatives even if it may need some changes.