The partnership aims to unlock opportunities for Twitter merchants to reach shoppers during the consideration, discovery, and inspiration stage. A Twitter sales channel app is now in Shopify’s App Store. It allows marketers to:
- Highlight products with Shopify links on shops and spotlights for free
- Sync a Twitter business account with a Shopify admin account
- Sync inventories and product catalogs automatically
The integration initially applies to Twitter users in the US.
Twitter partners with Shopify on 22 June 2022.
Implications to Marketers:
Marketers can take advantage of Twitter’s partnership with Shopify. It could be a great way to connect your Shopify offerings within tweets.