After requiring advertisers to pay for account verification, Twitter is rolling out new, cheaper verification packages for small and medium-sized businesses (SMBs) to help them establish a more credible presence on the platform. The social media giant is currently testing the new verification options with a small group of SMBs in the US, before expanding the program more widely.
Previously, the verification process on Twitter required users to provide a significant amount of information and meet strict eligibility criteria. However, the new program aims to make the process more accessible and affordable for smaller businesses by offering cheaper verification options.
The benefits of verification on Twitter include a blue checkmark badge next to a user’s name, which can help to establish credibility and build trust with followers. Verified accounts are also more likely to appear in search results, which can help to increase visibility and reach on the platform.
Twitter rolls out cheaper verification packages for SMBs on 7 May 2023.
Implications to Marketers:
Marketers can use this news to take advantage of the new verification program to help establish credibility and build trust with their audience on Twitter. By verifying their account, businesses can signal to followers that their presence on the platform is legitimate, which can increase engagement and drive more traffic to their website. This can also help to increase the visibility of their tweets in search results and improve their overall social media presence.