Twitter has made a lot of acquisitions in 2021. At the beginning of 2022, Breaker joined Twitter. It is a social podcast app, which the platform initially planned to power Spaces. Today, Twitter is working on a new podcast tab.
App researcher Alessandro Paluzzi shares a tweet about the “Podcast” tab being visible on the lower part of Twitter’s function tabs. It appears below the Spaces tab. There is no more information regarding the test. But it is clear that Twitter looks set to level up podcasts within the platform.
Twitter is working on a new podcast tab as of 02 March 2022.
Implications for Marketers:
Podcasts can help marketers expand the reach of brands in the Twitter community. They can cater to the needs of the visually impaired. They can also be a valuable campaign tool for users on the go who prefer getting information through their headsets.