Remember early this year when Twitter asked if people are willing to pay for its selected services offering? Well, here is it! After the rolled out of ad product rebranding, 4K images, and professional profiles, Twitter is now testing the super follow and tipping buttons.
Twitter’s super follow will provide tools for monetizing content in exchange for exclusive privileges. These may include:
- Access to Exclusive Content
- Access to Private Communities
- Deals and Discounts
- Exclusive newsletters
- Support Badges
Jane Manchun Wong, a reverse engineering expert tweeted a preview of the new profile layout. A super follow icon comes alongside the follow button. A tipping button is also added to accept direct donations from fans or followers.
Twitter is testing super follow and tipping buttons as of 23 April 2021.
Implications for Marketers:
Twitter is indeed building the next stage of its plan – gated subscription. Twitter super follow and tipping buttons are just a start. These will provide a range of tools for marketers to build communities and monetize their content.