Twitter is doing its best to lure people into a better Twitter experience. The platform enabled custom timelines, hashtag discovery, and status indicators. Today, Twitter experiments with a test drive.
Twitter’s test drive tempts users to create an account on the microblogging site. It is by giving them a limited time of checking what is in store for them even without a Twitter account. To access the test drive, Twitter requires minimal details like geolocation to personalize the experience. If the user wishes to continue, he or she can proceed with creating an account.
Twitter experiments with a test drive on 02 August 2022.
Implications to Marketers:
Twitter’s test drive can help boost sign-ups on the platform. It has a positive impact on marketers aiming for a larger engagement and more reaches to boost conversions.