The core of social media networks are people sharing common interests. That is why Facebook, Instagram, LinkedIn, Twitter, etc., focus on nurturing groups. Twitter launched communities as topic-based alternate timelines last January. Today, Twitter tests hashtag discovery in communities.
Hashtag discovery in Twitter communities allows users to find the conversations that interest them. Top hashtags will populate on top of the community page from the most popular to the least popular. Clicking a hashtag allows community members to create, find, or join the relevant conversation. The update is currently available on Twitter for Android and the web. Soon, it will also apply to the iOS app.
Twitter tests hashtag discovery in communities on 25 July 2022.
Implications to Marketers:
Twitter’s hashtag discovery in communities is another way for marketers to encourage engagement. With popular hashtags becoming a regular part of the Twitter experience, businesses should aim at adding a branded hashtag campaign.