Since May, Twitter has been working on Twitter Circle. It allows users to share a tweet with a selected group of up to 150 friends and followers. It is an easier way than removing followers who can view a tweet one by one. It seems that such a feature is nearing its launch. It is because today, Twitter experiments with a Twitter Circle intro page.
An intro page for Twitter Circle is under experiment on the web app. It shows the basics of how Twitter Circle works. These include how to add people, how to remove a circle member anytime, and how to tweet only to the circled group. Hopefully, Twitter will launch Twitter Circle in the coming weeks.
Twitter experiments with a Twitter Circle intro page on 03 August 2022.
Implications to Marketers:
Twitter Circle can be a great way for marketers to nurture specific audience groups. Awaiting the launch, brands should now start planning a Twitter Circle strategy.