One good thing about Twitter is its effort to reduce the noise from unwanted conversations and tweets. The platform enabled a “leave this conversation” option, reply controls, and specific audience removal for a tweet. Today, Twitter expands the mute and block option to the Explore tab.
Twitter’s mute and block option aims to give users more control over what they see within their feeds. At first, it was limited to accounts and profiles. But now, the platform expands it to the Explore tab:
- Users can now mute and block events and it will not appear on their Explore tab.
- Users can now mute and block hashtags and words under the privacy and security controls of Twitter account settings.
- Users can now mute and block languages.
Twitter expands the mute and block option to the Explore tab on 11 January 2022.
Implications for Marketers:
Twitter’s mute and block option can limit the reach of Twitter ads and campaigns. So, marketers should see to it that they are posting valuable creatives at the right consistency and time for users not to block them.