Twitter has introduced a new annual payment option for its subscription service, Twitter Blue. This means users can now choose to pay for the service on a yearly basis, rather than the previously available monthly option.
Twitter Blue offers a range of features such as the ability to undo tweets, organize bookmarks, and access to a dedicated customer support team. The annual payment option is expected to appeal to users who plan to use the service for an extended period of time. Twitter has not yet announced the cost of the annual subscription, but it is likely to be a discounted rate compared to paying on a monthly basis.
Additionally, the new annual payment option for Twitter Blue aligns with the trend of social media platforms offering subscription-based services. As reported by Social Stand, platforms such as Instagram and TikTok are also experimenting with paid features to generate revenue and provide added value for users. This shift towards subscription-based models is driven by the need for platforms to diversify their revenue streams and provide a more engaging user experience. It’s also a way for platforms to attract and retain users in a highly competitive market.
Twitter establishes a new annual payment option for Twitter Blue on 18 January 2023.
Implications to Marketers:
Marketers can gain insight from the article above on how social media platforms are diversifying their revenue streams through subscription-based services. The introduction of an annual payment option for Twitter Blue, along with similar offerings from platforms like Instagram and TikTok, highlights the trend of platforms moving away from advertising as the primary source of revenue. This shift may present new opportunities for marketers to reach audiences through paid features, such as access to exclusive content or enhanced analytics. Additionally, the article suggests that this trend is driven by the need for platforms to provide a more engaging user experience, which may inform marketers on the importance of creating valuable and engaging content for their audience.
Reference: https://www.theverge.com/2023/1/17/23559959/twitter-blue-annual-subscription-discount-offer
