Twitter and NBA Renew Multi-Year Partnerships

A majority of the Twitter nation is a sports fan. That is why Twitter never gets tired of promoting sports. During the recent Tokyo Olympics, the platform enabled game conversation and reactions. Last July, Twitter Spaces hosted the NFL Season. Since NBA has always been a trending topic on tweets, Twitter and NBA renew multi-year partnerships.

NBA has built the largest communities on Twitter since 2009. As both companies look to expand connection and fan engagement, they have renewed their multi-year partnerships. A new arrangement for Twitter Spaces to host NBA’s 75th anniversary was made. It will feature:

  • NBA family members, legends, and players
  • Marquee events such as Christmas Day and NBA All-Star
  • Tentpole moments of the NBA finals.

NBA Spaces will also allow sponsorships among relevant brands. 

Twitter and NBA renew multi-year partnerships on 03 November 2021.

Implications for Marketers: 

As Twitter and NBA renew multi-year partnerships, it allows marketers to promote relevant brands via NBA Spaces. Sports is indeed a big thing among social media networks. So, marketers should always try to relate a brand’s niche with such a trend.


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