Twitter is adding a WhatsApp sharing button for Indian users and a LinkedIn sharing option with specific tweet presentation.
Given WhatsApp’s popularity in India (487 million users), Twitter is developing a new WhatsApp sharing button in the bottom tweet function display.
Twitter told TechCrunch:
“We’re launching a new experiment in India, a key market, today.” We’re replacing the share symbol on Tweets with the WhatsApp icon for most Android users in India, so sharing their favorite or notable Tweets is simple outside Twitter, making the experience more open, accessible, and holistic.
WhatsApp is the major messaging network in the area and the key instrument connecting Indian people to the digital economy, therefore Twitter should use it to maximize tweet reach and engagement.
Twitter has also added the ability to post tweets to Snapchat, IG Stories, and LinkedIn on Android (previously exclusively on iOS).
Twitter adds WhatsApp and LinkedIn sharing buttons to boost tweet engagement on 8 September 2022.
Implications to Marketers:
This will enable additional options to share important tweets across all of your favorite platforms while also letting Twitter maintain track of such activity – as opposed to individuals sharing screenshots of tweets, which are still highly prevalent but can’t be connected to the app itself.