Live Sports have dominated the social media scene recently. The airing of Major League Baseball (MLB) and National Football League (NFL) on Facebook and Twitter has gathered so much engagement. To create a strong video presence, Facebook Watch was introduced on 09 August 2017. It’s a dedicated tab for viewing videos on Facebook. Today, the Indian National Cricket Team features on Facebook Watch.
Around 1.25 billion people are using Facebook Watch monthly. It seems that the new tools added on Facebook Watch like Official Music Videos and Watch Together have gained momentum. With the popularity of live sports event streaming, Facebook partners with Sony Pictures Networks India. The partnership allows Facebook to feature the Australian tour of India’s National Cricket Team. These include exclusive videos-on-demand of the match via the Facebook page of Sony Sports India. They will highlight the best catches and wickets, in-play moment, and man of the match. It will run from 27 November 2020 until 19 January 2021.
The Indian National Cricket Team features on Facebook Watch as of 27 November 2020.
Implications for Marketers:
Facebook’s partnership with Sony Pictures Network India is a clear move to dominate the region as a social media platform. With Facebook’s growth to 1.82 million daily active users, it continues to expand its opportunities to other markets. It’s now harnessing the popularity of sports to boost viewership in Facebook Watch. For marketers, this can be a new way to launch ads and campaigns. Brands may look into partnering with popular sports events to boost discovery and conversion.