Today, 1.25 billion people are using Facebook Watch every month. This is evidence that online videos are on the rise. Facebook relaunched Live With on 24 April 2020. This was followed by the Venue app on 29 May 2020 and new broadcaster tools on 24 June 2020. Today, the platform introduces new tools for Facebook Watch.
Facebook Watch is a free video-on-demand service within the platform. The updates include:
- Music Videos. This is a new category allowing users to explore music videos based on artist, genre, mood, and playlist. It’s only available in India, Thailand, and the United States for now.
- Topics You Follow. This tool helps users customize the videos on Facebook Watch per topic. Users only need to choose between the available categories. As such, the videos they’re interested in will likely show on the list.
- Watch for Live Videos. This is a dedicated section for Live Events hosted by Facebook. The latest Live Event shown recently was the finals of the UEFA Champions League.
Facebook introduces new tools for Facebook Watch as of 03 September 2020.
Implications for Marketers:
Facebook Watch is gaining momentum. For marketers, this is an opportunity to reach a new audience on the platform. Brands can harness the power of influencers using original videos. Better yet, focus on Facebook Live to connect to target audiences. There’s a big possibility that one day, Facebook Watch will open its door to such a category.