Video Marketing

Study Shares New Insight into Rising Video Trends

Study Shares New Insight into Rising Video Trends

MAGNA Global, in association with Snap Inc. and IPG Media Lab, conducted a new study on how users consume videos. They’ve found that shorter ads are becoming more effective to get messages across, which could spell a difference for how marketing strategies are implemented. They analyzed over 7,700 responses from various video campaigns to see …

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Bernie Wong x Kaplan Discover 2020: 5 Tips for a Great Livestreaming Video

Bernie Wong x Kaplan Discover 2020: 5 Tips for a Great Livestreaming Video

On 2 December 2020, Bernie Wong, owner and founder of Social Stand Limited, hosted a webinar for Kaplan as part of Kaplan Discover 2020: Embracing The New Normal. His webinar was titled, “5 Tips for A Great Live Streaming Video, How Brands Could Leverage Social Commerce for Business Rebound”, and it covered three main topics: …

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Google Working on Tool to Convert Static Assets to Video

Google Working on Tool to Convert Static Assets to Video

On 29 October 2020, Google announced that it is testing out a new process that will allow brands to create videos from static website content. This will make it easier for brands to produce their own video content.  This new process is called URL2Video. This process will extract static assets from a website and use …

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YouTube Shares That New Logo for Shorts is Underway and Provides Insights on How to Get Featured in the Shorts Feed

YouTube Shares That New Logo for Shorts is Underway and Provides Insights on How to Get Featured in the Shorts Feed

YouTube’s short video feature, Shorts, is now being rolled out to more regions. In line with this, a new icon for the function is being tested out using the YouTube Android app. The new icon was spotted by @WFBrother and reported by Matt Navarra, and it may be indicative of a more extensive platform for …

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New Video by Facebook for Tips on Branded Content and Stories Ads

New Video by Facebook for Tips on Branded Content and Stories Ads

On 17 September 2020, Facebook posted a video about new insights for creating effective branded content and ads on Stories. Facebook’s creative team also offered some tips and hacks backed up by their latest research. According to Facebook: “Strong creative execution, paired with savvy strategy and compelling messaging, can help drive even greater advertising success. …

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