Product Tags

YouTube Tests a New Product-Tagging Shopping Tool

YouTube Tests a New Product-Tagging Shopping Tool

Social media platforms continue to find ways to integrate eCommerce. YouTube, for one, is quietly experimenting with product tags for video clips and live stream shopping since 2021. Today, YouTube tests a new product-tagging shopping tool. YouTube rolls out the pilot program by inviting a small group of advertisers and creators to participate in testing …

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Instagram Enables Product Tags for All Users in the US

Instagram Enables Product Tags for All Users in the US

Last March, Instagram beta-tested product tagging for everyone. With a new creator lab portal, Alexandru Voica, Comms manager at Meta demonstrated how to tag promoted products. It came with a promise of rolling out the update soon. Today, Instagram enables product tags for all users in the US. Previously, product tags are only available o …

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Facebook Provides New Holiday Tips and Tools

Facebook Provides New Holiday Tips and Tools

September marks the beginning of the holiday season. That is why Facebook recently published its 2021 Christmas Marketing Guide. Studies showed that 1 out of 3 online shoppers discover new products during holidays via Facebook and Instagram. To further help brands and businesses, Facebook provides new holiday tips and tools. Build a Strong Foundation Through …

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Pinterest Adds New Ways for Creators to Earn Money

Pinterest Adds New Ways for Creators to Earn Money

There are lots of ways for brands and businesses to monetize their content on Pinterest. These include AR try-on, branded campaigns, and Shopify partnerships. To boost its eCommerce feature, Pinterest earned a Brand Safety Certification from TAG and is testing a virtual test drive of cars. Among creators, the platform enabled Collections pins and Ideas Pins. …

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