Apple’s announcement of IDFA has stirred Facebook to create ways to lessen the impact of barring data tracking. To lessen its impact on ad targeting, the platform enabled a limited login mode among Creators. It also conducted a webinar about IDFA. Recently, the platform adds a supplementary prompt to encourage iOS users to allow data …
Facebook Tests Advanced Topic Exclusion Controls to Select Advertisers Read More »
Last 2020, Apple announced the use of IDFA among iOS users. An identifier for Advertisers or IDFA is a tracking code that will replace the unique device identifier (UDID). As such, Apple’s IDFA will prompt users to choose whether to allow data tracking or not. There’s a big possibility that iOS users will opt-out of …
Facebook Tests New Prompt to Encourage iOS Users to Allow Data Tracking Read More »
Last June 2020, Apple announced the use of IDFA on its iOS 14 operating system. But then, it was further delayed to 2021. This may be because of the controversies and disputes that the company faces in line with privacy policies. Many social media platforms are against the implementation of IADF. Most look at it …
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