IDFA

Facebook Tests Advanced Topic Exclusion Controls to Select Advertisers

Apple’s announcement of IDFA has stirred Facebook to create ways to lessen the impact of barring data tracking. To lessen its impact on ad targeting, the platform enabled a limited login mode among Creators. It also conducted a webinar about IDFA. Recently, the platform adds a supplementary prompt to encourage iOS users to allow data …

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Facebook Tests New Prompt to Encourage iOS Users to Allow Data Tracking

Last 2020, Apple announced the use of IDFA among iOS users. An identifier for Advertisers or IDFA is a tracking code that will replace the unique device identifier (UDID). As such, Apple’s IDFA will prompt users to choose whether to allow data tracking or not. There’s a big possibility that iOS users will opt-out of …

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