IDFA

Facebook Introduces Graph and Marketing API V.12

Facebook Introduces Graph and Marketing API V.12

Facebook is now implementing more automated data targeting to counteract Apple’s privacy update. Apple officially launched iOS 14.5 last April 2021. The launch implemented the controversial IDFA asking an iOS user’s permission to allow data tracking. Since then, Facebook, among all other social media networks are finding ways to get insights using 1st party data. …

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Twitter Shows New Explainer Prompts for Data Tracking

Twitter Shows New Explainer Prompts for Data Tracking

Social media networks have reacted when Apple announced its iOS update last year. On 28 April 2021, Apple officially launched iOS 14.5. What’s controversial about this operating system is the identifier for advertisers (IDFA). Such a code requires iOS apps to request the user’s permission for data tracking. This code, as Facebook and other platforms …

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Facebook Revises Its Data Tracking Prompt for iOS 14.5

Facebook Revises Its Data Tracking Prompt for iOS 14.5

Social media networks are on the watch! Apple officially launched iOS 14.5 last 26 April 2021. Before the launch, Facebook conducted webinars to inform iOS users of the benefits of data tracking in the platform. This is to further convince them to opt-in, once iOS 14.5 is implemented. Today, Facebook revises its data tracking prompt …

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Facebook Tests Advanced Topic Exclusion Controls to Select Advertisers

Facebook Tests Advanced Topic Exclusion Controls to Select Advertisers

Apple’s announcement of IDFA has stirred Facebook to create ways to lessen the impact of barring data tracking. To lessen its impact on ad targeting, the platform enabled a limited login mode among Creators. It also conducted a webinar about IDFA. Recently, the platform adds a supplementary prompt to encourage iOS users to allow data …

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Facebook Tests New Prompt to Encourage iOS Users to Allow Data Tracking

Facebook Tests New Prompt to Encourage iOS Users to Allow Data Tracking

Last 2020, Apple announced the use of IDFA among iOS users. An identifier for Advertisers or IDFA is a tracking code that will replace the unique device identifier (UDID). As such, Apple’s IDFA will prompt users to choose whether to allow data tracking or not. There’s a big possibility that iOS users will opt-out of …

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