Facebook Ads

iOS14 Update Said to Have Major Impacts on Facebook's Audience Network Effectiveness

iOS14 Update Said to Have Major Impacts on Facebook’s Audience Network Effectiveness

Audience Network ads on Facebook are about to become less effective with the rollout of Apple’s iOS 14. On 26 August 2020, Facebook released an announcement on the decreased effectiveness of targeted ads due to iOS 14’s new privacy features. Some users may not be able to see any ads from Audience Network, while some …

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New Video by Facebook for Tips on Branded Content and Stories Ads

New Video by Facebook for Tips on Branded Content and Stories Ads

On 17 September 2020, Facebook posted a video about new insights for creating effective branded content and ads on Stories. Facebook’s creative team also offered some tips and hacks backed up by their latest research. According to Facebook: “Strong creative execution, paired with savvy strategy and compelling messaging, can help drive even greater advertising success. …

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New AR/VR Tools Are Up for Facebook - And AR Glasses Are on the Way!

New AR/VR Tools Are Up for Facebook – And AR Glasses Are on the Way!

Facebook held its Facebook Connect event on 16 September 2020, to showcase a whole new host of tools for AR and VR. During the event, Facebook made a few pretty big announcements. Here’s what some of them were: First off, Facebook will soon be releasing the Project Aria smart glasses. The glasses are currently being …

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Facebook Ads Can Now Target Consumers Based On Shopping Habits

Facebook Ads Can Now Target Consumers Based On Shopping Habits

The new Facebook Ads features aims to help brands zero in on their respective audiences. eCommerce has seen a boom over the past few months, and social media platforms have been finding new ways to better their services to keep up with the fast-growing eCommerce phenomenon. Facebook recently added a few new Custom Audience creation …

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