Branded Content

Facebook Provides New Holiday Tips and Tools

Facebook Provides New Holiday Tips and Tools

September marks the beginning of the holiday season. That is why Facebook recently published its 2021 Christmas Marketing Guide. Studies showed that 1 out of 3 online shoppers discover new products during holidays via Facebook and Instagram. To further help brands and businesses, Facebook provides new holiday tips and tools. Build a Strong Foundation Through …

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Instagram Adds New Elements to Branded Content Tools

Instagram Adds New Elements to Branded Content Tools

Here are some updates for IG creators! Instagram adds new elements to branded content tools. Branded content ads were launched by the platform in June 2019. Such ads were made by Instagram Creators under a paid partnership with IG brands. In October 2020, the platform enabled an age-gate among branded content to segment ads according …

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Instagram Launches Professional Dashboard

Instagram Launches Professional Dashboard

Besides a personal account, there are two other types of accounts on Instagram. Creator profiles are meant for brands and influencers. While business profiles are designed for brands and businesses with an eCommerce shop or who have already set monetization strategies. Instagram is committed to helping creators to monetize their passion. As such, Instagram launches …

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Drops Trends on Instagram Marketing

Drops Trends on Instagram Marketing

For years, street brands have been using an excellent marketing tactic – Drops. Drops are time-restricted releases of limited-edition products. Such a technique creates excitement and a sense of urgency among followers making it effective in driving conversion. With the recent exposure of Reels on Instagram’s main feed, Drops trends on Instagram marketing. Drops have …

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