Branded Content

Instagram Launches Professional Dashboard

Besides a personal account, there are two other types of accounts on Instagram. Creator profiles are meant for brands and influencers. While business profiles are designed for brands and businesses with an eCommerce shop or who have already set monetization strategies. Instagram is committed to helping creators to monetize their passion. As such, Instagram launches …

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Drops Trends on Instagram Marketing

For years, street brands have been using an excellent marketing tactic – Drops. Drops are time-restricted releases of limited-edition products. Such a technique creates excitement and a sense of urgency among followers making it effective in driving conversion. With the recent exposure of Reels on Instagram’s main feed, Drops trends on Instagram marketing. Drops have …

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Facebook Opens Brand Collabs Manager to Public Groups

Facebook is opening new ways for brands and groups to collaborate and increase engagement in the community. In June 2019, the platform allowed Public Groups to host branded content. After a year, they also allowed branded content within groups. Furthermore, they enabled brand collabs manager among creators and influencers on Instagram. Today, Facebook opens the …

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Facebook Adds More Tools for Group Admins

Facebook hosts its annual community summit this 01 October 2020. As expected, the platform announces new features. This year, the focus is on group and engagement. Facebook has recorded 70 million group administrators around the world. So, in the summit, it announces adding more tools for group admins. They have also added new features for …

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Instagram Defines Branded Content & Partnership

Instagram is a place where businesses, creators, and people constantly share what they love. It’s also where invaluable partnerships happen. Sometimes, these partnerships may be troublesome. To avoid such a scenario, Instagram defines branded content & paid partnership. In the past few months, Instagram adopted a new e-commerce eligibility requirement and authenticity measures. The e-commerce …

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