Pinterest is now set to become an eCommerce hub besides providing ideas and inspiration. Recently, it launched the TwoTwenty team to innovate with eCommerce tools. It also introduced a Christmas hub and holiday gift guide to boosting holiday shopping. Today, Pinterest publishes a “Set Up Shop” guide.
Pinterest’s “Set Up Shop” guide features a perspective of product listing and opportunities to maximize them. The guide includes the basics about product feeds, their maintenance, metadata fundamentals, and Shopify guidelines.
Product Feed Basics
A product feed is the foundation of a Pinterest catalog. Besides the image description, link, price, and title, it has 7 attributes. These are the following:
- Availability
- Condition
- Gender
- Google Product Category
- Price
- Sale Prize
- Size
Using them, you can get your products published in a snap. The platform will turn the feed into shoppable content.
Metadata Fundamentals
Pinterest metadata provides accurate information and comprehensive data to increase the likelihood of purchasing a product feed. Pinterest metadata gives the following recommendations:
- The right aspect ratio is 1000 X 1500 pixels.
- Longer titles relevant to the product give shoppers more info.
- Pin description should be no longer than 80 characters long.
Shopify Guidelines
Pinterest product pins are required to have a Google product category to be featured in Shopify. This is to boost product discovery via SEO. The product type is based on the brand’s niche. It is also recommended to include rating and shipping on Shopify product pins. This is to incentivize the audience on all shopping verticals.
Pinterest publishes the “Set Up Shop” guide on 17 December 2021.
Implications for Marketers:
It is worth checking for marketers to study the “Set Up Shop” guide of Pinterest. It can give them helpful tips on how to boost conversion and sales among pinners.