Google is the number one search engine. SEO remains as the key factor in digital marketing. It drives 1000% more traffic than posting on social media. This is why it’s important to outrank your Google competitors. As such, here are the Google EAT guidelines to do so. There are many ways you can do to market on Google. These past months, Google has added augmented reality, automation tools, and discovery ads. The platform also assists 5.8 billion searches daily. It’s the first stop in searching for businesses, products, and services. To improve ranking in Google, the EAT guidelines can help a brand best. This is Google human raters’ criteria in giving feedback.
Here’s an infographic:
Google EAT Guidelines
- E stands for expertise. This reflects advanced knowledge or skill in a certain field or niche.
- A stands for authority. It equates to the influence or power of the creator, content, and website.
- T stands for trust. Trust is the confidence searchers have to a creator, content, and website. It’s built upon by the other two factors.
EAT matters for every Google ad because users find more value in these types of content. It helps them avoid misleading or senseless information. Once consumers find value, they feel secure to share data and make transactions.
Best Practices for Google EAT
To create EXPERT content, look for the best answer to people’s needs. Write content from an objective point of view. Try to provide complete details for your audience not to look elsewhere. Content with AUTHORITY carries out the website’s purpose. They are original and researched-based. While TRUSTWORTHY content uses data, facts, and statistics. They highlight positive ratings that relate to business policies.
Spiralytics shared best practices to succeed with EAT.
- Add a byline of the author to any content. Transparency on the author’s background creates trust and authority.
- Share business contact information and customer support links on your landing page. People want to know that they are dealing with a real business and not just an online entity. Contact numbers and physical address can also help in case customers want to visit. Customer service links can assist interested buyers to convert them as customers.
- Complete the information on your brand’s social media profiles and website. Claim online listings relevant to your niche. Be proactive in participating online and offline. All these PR efforts improve a brand’s ranking.
- Remove low-quality content. It’s important to reassess your sites from time to time. Should you see ineffective or poor-quality posts, remove them. This helps highlight your positive posts.
Implications for Marketers:
Google EAT guidelines help brands improve their SEO ranking. At the same time, it also increases conversion among your target audience. For marketers, this means creating quality content – something that shows expertise, authority, and trust. Communicating the value a brand offers supported research-based facts can make it stand out from the rest.