It seems that Twitter is set to attract millennial users. The platform is currently working on a new podcast, which is a hit among younger generations. It also launched the NBA All-Star Weekend and updated playback options. Today, Michael Sayman joins Twitter’s experimental developmental team to better attract younger users.
Michael Sayman is a mobile application entrepreneur who recently led the Facebook Stories Strategy team. He is also the developer of Roblox and other gaming projects from Google. He will be joining Twitter’s 0→1. The team is dedicated to accelerating concepts and ideas among a range of different age groups. Its target is to add 100 million Twitter users over the next 2 years.
Michael Sayman joins Twitter’s experimental developmental team on 08 March 2022.
Implications for Marketers:
Michael Sayman is an expert in boosting youth appeal. There is no doubt about t. So, marketers should prepare strategies to advertise brands and offerings to a younger Twitter nation.
Reference: https://twitter.com/michaelsayman/status/1501211962969149457
