Meta aims to provide a rich and secure experience among Facebook’s family of apps. Late last year, Meta enabled end-to-end encryption to Messenger. It provides a secure line between the receiver and sender of the message. Today, Meta updates its end-to-end Messenger encryption features.
Messenger users can long-press a message to forward it to others. Today, they can also create a new group where they want to forward the message.
It is vital to use encrypted chats to feel safe. So, the platform enabled disappearing messages. Today, users will get a notification if someone takes a screenshot of disappearing messages.
Typing Indicators on Group Chats
Messenger users can now view who among the group chat participants are typing. These typing indicators in end-to-end Messenger group chats can help participants feel more present.
To identify authentic accounts, Meta enables the visibility of verified badges among end-to-end chats. It also aims to promote more meaningful interactions.
Meta also updates the GIFs & stickers, reactions, replies, saved media, and video edits of Messenger with end-to-end encryption. Meta updates its end-to-end Messenger encryption features on 27 January 2022.
Implications for Marketers:
Meta’s new end-to-end Messenger encryption features can get people to use more encrypted chats. For marketers, a verified badge can influence audiences to trust them.