Facebook’s family of apps consists of Facebook, Instagram, Messenger, and WhatsApp. The platform is dedicated to integrate them and keep them secure, all at the same time. During the last quarter of 2020, Facebook enabled extra control and safety features on Messenger. It was followed by the integration of Messenger with Instagram Direct and WhatsApp. Quick reply, QR code, and sponsored chat themes were also enabled. Today, Facebook adds end-to-end encryption on Messenger video and voice calls.
Since 2016, Facebook has been using end-to-end encryption on Messenger chats. It provides a secure line between the receiver and sender of the message. No third party can decrypt or eavesdrop on any message. Facebook now adds end-to-end encryption on Messenger video and voice calls. An “end-to-end encrypted” label will now show on top of a video or voice chat.
Together with end-to-end encryption on Messenger video and voice calls, Facebook also adds the disappearing messages option. Users can now choose to have their new messages disappear anywhere between 5 seconds to 24 hours.
Facebook adds end-to-end encryption on Messenger video and voice calls as of 13 August 2021.
Implications for Marketers:
As Facebook adds end-to-end encryption on Messenger video and voice calls, it is providing an extra layer of security among users. For marketers, this move makes people more comfortable using the Facebook family of apps. As such, it broadens the potential of reaching more audiences within the four platforms.
