Meta Tests End-To-End Encrypted Storage

Meta Tests End-To-End Encrypted Storage

Meta aims to provide safer internet browsing and messaging. That is why the platform continuously updates its effectsend-to-end encryption, expression tools, and shortcuts. Today, Meta tests end-to-end encrypted storage.

Meta Tests End-To-End Encrypted Storage

Meta is currently testing end-to-end encrypted storage for Messenger. The platform recognizes that chat history is important among Messenger users. An end-to-end encrypted backup is currently under experiment, allowing users to restore their message history on another device or phone. It will be a default Messenger setting, where a user will be required to create a PIN or generate a code. Alternatively, users can choose 3rd party cloud services. But these messages are not end-to-end encrypted.

Meta tests end-to-end encrypted storage on 11 August 2022.

Implications to Marketers:

Meta’s end-to-end encrypted storage is part of its messaging integration plan. Marketers should look forward to a full cross-messaging and universally accessible inbox to better connect with their target audiences without violating privacy policies.


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