Just like Twitter, Meta, formerly Facebook, has been buying apps to further enhance some services this year. Last June, it acquired Bulletin, a newsletter app similar to Twitter’s Revue. Out of it, Facebook started building a writer’s platform to help journalists and news better connect with their followers. Today, Meta reports about Bulletin FYI at 6 months.
Bulletin at 6 Months
Bulletin is a small group of journalists and news writers on Facebook. It houses a self-publishing tool for journalists and news writers. At the same time, it is equipped with podcasting tools. Beta tested in June and officially launched in the United States in August, here is Meta’s recap about Bulletin after 6 months:
- During its beta testing in June, Bulletin started with 4 journalists. Another 25 journalists were added during its official launch in August. Today, Bulletin has 115 publications. Meta plans to add more Bulletin creators in the coming year.
- More than half of Bulletin creators now have 1000 subscribers. The remaining half has around 5,000 to 10,000 subscribers. They reflect a diverse community of expertise and interests. These include fashion, food, health, local news, science, sports, etc.
- Meta has also seen writers building a business via Bulletin through premium subscriptions.
Meta reports about Bulletin at 6 months on 21 December 2021.
Implications for Marketers:
Meta’s Bulletin aims to facilitate local news and global updates as well. It can greatly help marketers by showing relevant products that subscribers may be interested in. It can be another option for brands and businesses in their Facebook strategy.