Facebook Announces Details of Its Upcoming Writer’s Platform

Facebook now focuses on strengthening journalism on its platform. Since January this year, it plans to launch a newsletter tool after Twitter acquired Revue. Today, Facebook announces details of its upcoming writer’s platform.

Facebook’s upcoming writer’s platform is a free self-publishing tool that aims to support independent journalists among local communities. The writer’s platform houses a variety of support features and tools including:

  • Accelerator programs to help creators and writers learn best practices.
  • Content Insights to help writers see how their creations performed on Facebook.
  • Creation of Facebook Groups to nurture a reader’s community.
  • Features to boost new content and writer discovery
  • Integrated Facebook Pages for cross-platform publishing.
  • Layout options and styles to help writers create newsletters and websites.
  • Monetization tools for writers such as subscription services, etc.

Facebook announces details of its upcoming writer’s platform on 16 March 2021.

Implications for Marketers:

Facebook’s upcoming writer’s platform is a clear move to uplift journalism in the platform. For marketers, this can be a new option to post the latest information about relevant products and services. With 2.8 billion monthly active users, such a free self-publishing tool can help boost discovery and conversion.

Reference: https://www.facebook.com/formedia/supporting-independent-voices

 

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