Around 500 million people tap into Facebook and Instagram Stories daily. That is why Meta partners with mobile apps in “Sharing of Stories.” Launched in March 2017, Stories is ephemeral content where users can post a photo, text, or video that disappears after 24 hours. In celebration of the holidays, Meta partners with mobile apps for “Sharing of Stories.”
Sharing of Stories allows users of 6 mobile apps to share instantaneous moments via Facebook or IG Stories. These partners are the following:
- Anghami music streaming app
- B612 photo app
- Kwai video app
- Likee video app
- Snow photo app
- WeSing karaoke app
Bring important milestones and memories to life through Sharing of Stories.
Meta partners with mobile apps for “Sharing of Stories” on 17 December 2021.
Implications for Marketers:
Meta’s Sharing of Stories is a great way for marketers to collaborate with the included mobile app creators in promoting products and services. By hitting two platforms through Stories, they can surely boost engagement and reach.
Reference: https://developers.facebook.com/blog/post/2021/12/16/celebrate-season-sharing-to-stories/
