Meta Introduces an Outcome-Driven Ad Experience

Since Facebook rebranded into Meta, many changes were made to the platform. Meta’s new vision as a social tech company is to connect people and virtual spaces. It plans to build a showcase of AR and VR devices. It introduces Spark AR Go, an augmented reality tool. Today, Meta introduces an outcome-driven ad experience.

Meta ad set-up process

For optimal campaign setup, Meta’s outcome-driven ad experience (ODAX) is a redesigned Ads manager. It mainly focuses on the following major business outcomes:

  • App Promotion
  • Awareness
  • Engagement
  • Leads
  • Sales
  • Traffic

ODAX simplifies ads setup through cross-channel campaigns, on-site solutions, and widely accepted marketing concepts.

Meta introduces an outcome-driven ad experience on 22 December 2021.

Implications for Marketers: 

Meta’s outcome-driven ad experience brings simpler destinations and objectives among marketers when setting up campaigns. Such a streamlined process aims to make ads set up more effective.


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