Since Facebook rebranded into Meta, many changes were made to the platform. Meta’s new vision as a social tech company is to connect people and virtual spaces. It plans to build a showcase of AR and VR devices. It introduces Spark AR Go, an augmented reality tool. Today, Meta introduces an outcome-driven ad experience.
For optimal campaign setup, Meta’s outcome-driven ad experience (ODAX) is a redesigned Ads manager. It mainly focuses on the following major business outcomes:
- App Promotion
- Awareness
- Engagement
- Leads
- Sales
- Traffic
ODAX simplifies ads setup through cross-channel campaigns, on-site solutions, and widely accepted marketing concepts.
Meta introduces an outcome-driven ad experience on 22 December 2021.
Implications for Marketers:
Meta’s outcome-driven ad experience brings simpler destinations and objectives among marketers when setting up campaigns. Such a streamlined process aims to make ads set up more effective.
