Meta aims to make Facebook and Instagram help people discover what matters most to them. That is why it delayed full messaging encryption until 2023. The main reason for the delay is to better understand its impact on AR & VR messaging. It then introduced “Conversations,” a new way to connect via an integrated workplace platform. Today, Meta enables recurring notifications for business messaging.
Recurring notifications for business messaging not only aims to drive new sales but also customer loyalty. It invites a Facebook or Instagram user to subscribe to weekly updates. As such, a brand or business can start sending proactive automated messages to subscribers weekly. Subscribers can outline the frequency of recurring notifications they want to receive.
Meta enables recurring notifications for business messaging on 20 May 2022.
Implications to Marketers:
Recurring notifications for business messaging can help marketers drive brand loyalty and re-engagement by keeping conversations with existing customers. Such a thread can also help them promote new products to boost sales.