In October 2020, Facebook rebranded as Meta, a social tech company. Its main vision is to connect AR and VR to the physical world. Today, Meta connects WhatsApp with its workplace platform.
The COVID-19 pandemic forced people to work from home. Organizations were left with no choice but to shift to online communication and operations. Today, Meta preannounces the integration of WhatsApp to its “Workplace” platform. It will allow organizations to share updates to their team via WhatsApp messaging. It will also facilitate a better way for remote workers to collaborate and engage.
Meta connects WhatsApp with its workplace platform on 20 January 2022.
Implications for Marketers:
As Meta connects WhatsApp with its workplace platform, it will allow marketers to better collaborate with their teammates. WhatsApp is the largest multi-messaging platform globally. Integrating it with 7 million workplace subscribers can logically expand communication.