Here’s something exciting for gamers and groups on Facebook! Meta enables Fantasy Games for Facebook Groups. It is a new experience on social gaming courtesy of the Metaverse, Facebook’s AR & VR team.
Social media expert Matt Navarra announces the update via tweet. Meta, formerly Facebook, aims to help users make meaningful connections through fantasy games. Last September, Meta introduced the “Play, Watch, Connect” framework. It is built under 3 pillars – playing games, watching, and connecting with other gamers. Only group admins can set fantasy games. But all members can watch and play.
Meta enables Fantasy Games for Facebook Groups on 25 December 2021.
Implications for Marketers:
Fantasy Games for Facebook Groups can be a new way to engage with the community. Marketers should consider including them in their strategy if they target millennial audiences.