LinkedIn is set to add more activities within the largest network of professionals. Recently, LinkedIn partnered with Zapier to automate ads and events. The platform also enabled live streaming on LinkedIn learning called “Office Hours.” To add new virtual events solutions, LinkedIn tests ticketed events.
LinkedIn ticketed events are paid events featuring a code for selling tickets and a dashboard to monitor sales and trot the scheduled live event. The test was reported by TechCrunch with confirmation from an undisclosed LinkedIn source.
LinkedIn tests ticketed events on 27 September 2021.
Implications for Marketers:
LinkedIn ticketed events are new monetization opportunities among brands and creators. Marketers can also use it as an avenue to partner with a LinkedIn expert to boost conversion and engagement.
Reference: https://techcrunch.com/2021/09/27/linkedin-is-testing-a-new-paid-ticketed-events-service/
