LinkedIn is the largest network of professionals around the world. That is why the platform continuously innovates with automation tools for business pages. It enabled lead generation tools to boost ads. It also enabled live events to boost engagement. Today, LinkedIn integrates ads and events with Zapier.
Zapier is known to provide easy automation among brands and businesses. As it integrates with LinkedIn, it links the professional platform’s lead generation form to thousands of other apps. As such, it makes it easier to set automation flows on what matters most to a brand or business.
Around 70% of small businesses today attested that automation software helped increase productivity. As LinkedIn integrates ads with Zapier, it allows using lead gen forms with other apps like Google Sheets, HubSpot, Salesforce, etc. It makes it easier to collect information in one shared location. As LinkedIn integrates events with Zapier, it becomes easier to add registrants and consolidate attendees in one hosting system.
LinkedIn integrates ads and events with Zapier on 22 September 2021.
Implications for Marketers:
The integration of LinkedIn ads and events with Zapier can be a worthy investment for marketers. Such an automation tool can help brands better maintain audience data and track insights about them.