LinkedIn CEO Ryan Roslansky announces the update via an interview on The Wall Street Journal. He mentions that every minute, 200 people joined and 9,000 connections are made on LinkedIn. Unlike other social media networks, LinkedIn concentrates on professional connections and economic opportunities for everyone. That is the reason why the platform is now experimenting with the no-politics button.
The no-politics button is currently under testing with a small group of users from the United States. It allows users to wipe up political content on their newsfeeds. LinkedIn classifies political content through inputs from the LinkedIn community, editorial team, and its semantic classifiers. To turn on the no-politics button, simply go to your “Account Preferences” setting, then select “Feed Preferences” and toggle the on & off button under “Do you want to see political content in your feed?”
LinkedIn CEO notes that if they find the test effective, they will officially be rolling out the no-politics button to everyone. LinkedIn tests the no-politics button on 10 February 2022.
Implications for Marketers:
LinkedIn’s no-politics button is a great way to manage preferences in the users’ newsfeeds. For marketers, it means a lot of space for their ads and campaigns to reach their target audiences.