LinkedIn has released its latest Transparency Report, covering the period from January to June 2021, including all content and account infractions, as well as government demands for information. It also shows how fraudsters and spammers target people over time. These developments are worth noticing as LinkedIn use rises.
First, LinkedIn claims that its algorithms have discovered no rise in the incidence of bogus accounts.
LinkedIn recorded 11.6 million registration detections in the prior quarter; however, the number of fraudulent profiles limited proactively has risen somewhat.
LinkedIn can only report on accounts that it identifies; therefore, there is no accurate proportion of fraudulent profiles in the app. However, the numbers have stayed consistent, indicating that LinkedIn’s detection algorithms are capturing numerous attempts to defraud people with bogus accounts.
LinkedIn experienced a decrease in spam and fraud activity throughout the quarter, from 91.9 million to 66.1 million deletions. LinkedIn has witnessed this figure decline over the previous two years, albeit an update indicates that:
“An earlier version of this report stated that LinkedIn removed 22.4 million spam and scams from July to December 2020. LinkedIn proactively deleted 91.9 million spam and scams over the reporting period.
There is no indication of what went wrong, but it’s a big difference.
Misinformation Removals Are Increasing
LinkedIn has eliminated 147k postings for misrepresentation in the previous three reporting periods, starting with 23k in January-June 2020. Violence/graphic material deletions have grown over time, which might be due to greater app use and more frequent posting, while responses against disinformation, notably concerning COVID-19, have altered dramatically.
But it’s fascinating to see the patterns and how LinkedIn enforces them.
Removals of harassing and abusive material decreased marginally.
LinkedIn also noticed an increase in government inquiries.
The US filed the most government removal requests, followed by Germany, France, and India. Surprisingly, China made just five demands. LinkedIn shut down its primary site in China in October owing to continuous regulatory issues.
Insights into the ever-shifting legislative changes and practices that impact the larger social media ecosystem are provided. It’s fascinating to see how the broader variety of user complaints and concerns mirrors the platform’s growing use for a larger range of reasons.
Maintaining user safety is a problem for many platforms, but LinkedIn’s systems seem to be keeping up with use patterns based on this research. However, false accounts and infractions remain a concern for the website.
LinkedIn provides updates on fake account detection, scams, government requests, and others on 1 February 2022.
Implications for Marketers:
LinkedIn’s release of a transparency report allows marketers to strengthen their social media security. Marketers depend on LinkedIn for a lot of things, including building connections to improve their company’s performance. The report gives marketers a chance to proactively be aware of fake accounts and other government requests to avoid being scammed online.