LinkedIn has released updates on its Transparency Report for the first half of the year 2021. It recorded fraudsters and spammers, which is very relevant as the number of users of the site increases. Today, the top American business and employment-oriented online service, published their 25-page guide about better handling marketing opportunities and the number of business decision-makers marketers can reach.
The platform comes up with some tips for brands in the field of wealth management and talks about how to connect to more audiences and potential reach. Likewise, the guide also included a graphic where it discusses some important reminders on LinkedIn usage:
It’s the first time that LinkedIn has shared these tips and insights that shows data with the total number of reach by the company posts, impressions, usage increase and paid media, etc.
In 2016, Microsoft acquired LinkedIn, which removed them from keeping track of platform performance information. Currently, the guide gives information about how members value insights from business leaders, an infographic showing the comparison of LinkedIn audiences and other platforms. The platform also shows insights about cryptocurrencies which may help marketers because of its growing trends and value in the digital economy.
LinkedIn provides a guide for wealth management firm marketers on 8 February 2022.
Implications for Marketers:
LinkedIn has not only provided important notes and insights for their niche who are marketers in financial services and wealth planners but also added extra for those other marketers using the platform. Marketers will surely benefit from these guides, as it contains information for LinkedIn planning. Much more, the platform also included insights on the ongoing trends in cryptocurrency. Thus, businesses who handle this can surely also have an advantage as well with tips on mapping out how to reach broader audiences for the brand.