LinkedIn once again adds a publication on its most valuable asset. After launching a Founder’s Guide, Employer Branding, and Tech Marketers toolkit, LinkedIn publishes a guide to legendary lead gen campaigns.
LinkedIn’s guide to legendary lead gen campaigns is a 17-pages handbook for marketers who want to level up their LinkedIn strategies. As 75% of B2B marketers tap into the power of LinkedIn for lead generation, the platform highlights what they can offer to help them.
Why Lead Gen on LinkedIn?
To date, LinkedIn has a total of 800 million members from 200 countries. Out of the total membership, there are 57 million companies using the platform. Around 4 out of every 5 LinkedIn users are company decision-makers. Being the most trusted social media platform for 5 consecutive years, LinkedIn ads result in 5x higher lead gen conversion and 3x higher lead conversion rates.
LinkedIn’s Lead Generation Tools
LinkedIn’s campaign manager is designed to focus on lead generation. For objective-based advertising, you can simply select lead generation as a conversion objective. When used in tandem with Message Ads and Sponsored Content, they can reduce the cost per lead by 40%. LinkedIn also offers a matched audience feature where marketers can upload their contact list for targeting and retargeting. Then, they can use conversion tracking and insights tags to measure ad performances accurately.
LinkedIn publishes a guide to legendary lead gen campaigns on 27 April 2022.
Implications to Marketers:
LinkedIn’s guide to legendary lead gen campaigns is worth checking for marketers. If they want to level up their LinkedIn strategies, it is a perfect go-to handbook.