The most valuable marketing assets on LinkedIn are the guides that it publishes from time to time. Recently, the platform published guides on employer branding, the future of skills, and a lead generation toolkit. Today, LinkedIn publishes a founder’s guide.
The founder’s guide on LinkedIn is entitled “From Concept to Revenue.” It is an 18-page guide that aims to help business founders and owners how to maximize opportunities and reach more audiences on LinkedIn. It is divided into four sections:
- A strategic approach to developing a personal and professional brand
- Gaining traction by establishing thought leadership on LinkedIn
- Growing the followers of a LinkedIn page through maximum exposure
- Understanding the LinkedIn audience as an employee, investor, or prospect
With experts’ advice, insights, and tips, the founder’s guide on LinkedIn can refresh a marketing strategy. LinkedIn publishes a founder’s guide on 12 April 2022.
Implications for Marketers:
Marketers who are looking to maximize their LinkedIn performance should take time to read the founder’s guide on LinkedIn. It can help them better decide what elements fit their LinkedIn strategy.