LinkedIn is now tapping on the power of its creator economy. Recently the platform introduced a learning hub for community-based learnings and skills development. This is in addition to the learning center for ads of LinkedIn Marketing Labs. Today, LinkedIn launches a “Creator Accelerator Program.”
LinkedIn’s “Creator Accelerator Program” is a $25 million investment that aims to help creators amplify their voices and build audiences. It is an incubator-style program running for 10 weeks that includes personal coaching and relevant resources to level up content creation in the platform. The 100 creators to be chosen under the “Creator Accelerator Program” will also receive a $15,000 grant each to help them share their content. Interested creators may apply here until the 12th of October 2021.
LinkedIn launches a “Creator Accelerator Program” on 14 September 2021.
Implications for Marketers:
LinkedIn’s “Creator Accelerator Program” is a direct incentive among creators on the platform. For marketers, it can be an opportunity to learn more about how to tell a brand story in the world’s largest network of professionals.