LinkedIn is the largest online platform for professionals. As a social network, it offers a range of educational and marketing tools. Last April, the platform launched a learning hub where advertisers and marketers can access free content and development tools and communicate to learn. This is besides the boost marketing features on LinkedIn Marketing Labs, a learning center for ads. Today, LinkedIn adds two new certification courses about marketing.
LinkedIn’s two new certification courses are:
- Fundamental Certification. This is a basic course for advertisers and marketers to help them become experts on Linked Ad campaigns and tactics.
- Marketing Strategy Certification. This is an intermediate course for advertisers and marketers to learn brand awareness and lead generation skills on LinkedIn.
After going through the modules of each course, a trainee will undergo an assessment of 60 multiple choice questions that should be answered within 60 minutes. Trainees can retake the exam up to 3 times. Successful examinees will receive a certificate which they can display on their LinkedIn Pages. Each certificate will expire within 2 years.
LinkedIn adds two new certification courses on 21 July 2021.
Implications for Marketers:
LinkedIn’s two new certification courses are great additions to the platform’s skills training. For marketers, it may be worth polishing up your knowledge and skills. Getting certified from such courses can help them maximize their LinkedIn marketing strategies.