Back in 2019, LinkedIn service listing is available on the profile set-up option. Today, LinkedIn enables service listing on a company page or personal profile. By linking the service listing to an account, brands and businesses can now display the products and services they offer. They can even add media to showcase their offerings. The update is currently available on the Linked desktop app for single-admin pages.
LinkedIn enables service listing on 18 February 2022.
Implications for Marketers:
LinkedIn service listing can provide more context to the products and services of a brand or business. It allows more wins for marketers in promoting a brand and showcasing skills.