LinkedIn now joins the eCommerce bandwagon. The platform recently launched carousel posts, LinkedIn Stories, and product listings on profiles. Today, LinkedIn enables in-app link stickers.
LinkedIn’s in-app link stickers are clickable links to a post. Brands and businesses can add them to images or text posts. The links can be placed within the frame in variable sizes. To add one, a LinkedIn user needs to go to the post creation tool and click the dedicated chain link icon. For now, LinkedIn’s in-app link stickers are available in the mobile version of the app. However, all LinkedIn users can see and interact with the links.
LinkedIn enables in-app link stickers on 04 August 2022.
Implications to Marketers:
LinkedIn’s in-app link stickers can help marketers convert more audiences easily and drive external traffic. It can be a valuable tool to increase website traffic among brands and businesses.