Linked in the world’s largest network of professionals. It is also the best lead generation platform for B2Bs. Last January, the platform launched audio events. Like a YouTube podcast, it is a clone of the Clubhouse app. Today, LinkedIn adds real-time captions for audio events.
LinkedIn members now have the option to read along with what’s being said while listening to audio events. Such a new feature improves the accessibility of LinkedIn audio events to the hearing impaired. It can also boost the discovery of LinkedIn audio events.
LinkedIn adds real-time captions for audio events on 10 May 2022.
Implications to Marketers:
As LinkedIn adds real-time captions for audio events, it is giving marketers new options to promote a brand, product, or service. Captions boost video SEO, and the same thing will happen to audio events.